About Chris

Chris Llorente

Chief Revenue Officer

Chris Llorente brings seasoned strategic insight and business acumen to the Prep Communications team. From humble beginnings as a copy room intern at a travel agency to advising global clients on high-impact decisions, his career reflects both range and results. Today, he counsels organizations on strategies that directly influence growth, revenue, and long-term sustainability.

With more than 20 years of experience in the travel and technology industries, Chris has held leadership roles in sales, partnerships, strategy and business development. He is known for anticipating challenges before they surface and for challenging “we’ve-always-done-it-that-way” thinking that can stall progress. Chris believes data without context lacks value and that asking the right questions is often the key to solving complex problems.

Outside of work, Chris enjoys time with his family, winning fantasy football championships, and dominating on the golf course. A graduate of North Carolina State University, he proudly credits the Wolfpack for many of his professional wins — and his elevated blood pressure.