About Chris

Chris Llorente

Chief Revenue Officer

Chris Llorente brings unparalleled strategic insight to the Prep team. Having launched his career as an intern in a copy room, he now leads a large team for the fourth largest travel agency in the world – and still makes time to advise Prep clients on issues that matter.

He has worked in the travel and tech industries for 20 years holding roles in sales leadership, partnerships, strategy and business development. Well-known for thinking a step ahead of those around him, Chris’s biggest pet peeve is “we’ve-always-done-it-that-way” thinking.

He believes that data without context is useless and that asking the right questions is essential to finding solutions to established problems. Our clients benefit from both.

Chris enjoys spending time with his family, winning fantasy football championships, and dominating on the golf course. He holds a degree from N.C. State University and often credits the Wolfpack for his business successes…and his high blood pressure.